Harley's Happenings: August 2013

Friday, August 30, 2013

Designing Jens

Jens Voigt is the face of cycling as fans wish it to be, a symbol of what makes cycling so great and different. For his new custom Project One Madone, we caught up with Jens in Berlin to learn what makes him so different. We brought all the stories and sketches back to Trek HQ and turned them into a biography on two wheels. It's just so... Jens.

Watch the video

Jens Voigt's new bike

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Jens Voigt is the face of cycling as fans wish it to be, a symbol of what makes cycling so great and different. For his new custom Project One Madone, we caught up with Jens in Berlin to learn what makes him so different. We brought all the stories and sketches back to Trek HQ and turned them into a biography on two wheels. It's just so... Jens.
Watch the video
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